Alterian Enterprise Marketing Platform
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated
marketing software platform combining database, online and
operational marketing applications on a shared data infrastructure.
The Alterian Integrated Marketing Platform makes it practical and
cost effective for marketers to use actionable insight to execute
an integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through our industry leading tools, such as the Alterian Messenger
email platform, and the award winning Content Management solutions,
which enables marketers to drive a seamless, multi-channel customer
experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive advantage.
To find out more, please visit www.alterian.com.
The Alterian Solution
The Alterian Integrated Marketing Platform manages the
people, processes, and applications that have often been autonomous
marketing functions. The Alterian Integrated
Marketing Platform supports different marketing users,
functions, and the daily activities to execute those processes
across the entire organization. Running through the entire
platform is an analytical capability enabling marketers to gain
insight into their data by using intuitive, easy to use, visual
segmentation tools. It provides answers to marketers’
questions by analyzing all of the information associated with each
individual customer or prospect in the entire database in a matter
of seconds. The detail of this granular information and the
speed at which it is analyzed encourages a thorough exploration of
customer behavior, which in turn enables truly targeted activities
delivered through Alterian’s integrated campaign planning and
execution modules. This approach supports a unique ‘train of
thought’ analysis capability which complements a marketer’s typical
working practice.
The underlying foundation for the Alterian Integrated
Marketing Platform is a fit for purpose marketing data
infrastructure, which makes all of the data, content and real time
feedback available to marketers for analysis and marketing
execution activities. By eliminating data silos and sharing
knowledge across functions, marketers benefit from a holistic, high
performance view of the information required to execute
analytically led marketing.
To find out more about the Alterian Integrated
Marketing Platform, please visit www.alterian.com.
Alterian plc is a Company registered
in England and Wales, number 04007930.
Registered office: The spectrum Building, Bond Street, Bristol, BS1
3LG