Alterian
Introduces Analytical
Dashboard
New Offering
Empowers Even Occasional Users with Access to Rapid, Insightful
Reporting
CHICAGO – April 2, 2009 – Alterian (LSE:ALN), the leading
international integrated
marketing platform provider, today announced the availability
of Analytical Dashboard, a new application designed specifically
for business users to monitor and explore key indicators of
marketing performance.
In today’s complex and fast-paced business
environment, distributing marketing intelligence throughout the
entire enterprise and among suppliers and partners is paramount.
Traditional enterprise marketing and business intelligence
technologies are costly to implement and maintain and include
functionalities that are designed for a select group of power
users, leaving the majority of marketing information consumers in
the dark. This gap has created the need for an easy-to-use,
universally-accessible application that enables all users to gather
the appropriate information they require to effectively do their
jobs.
Analytical Dashboard presents users with a
straightforward solution and user-friendly interface. The
platform provides casual users with clear-cut graphics to more
effectively visualize data and understand how the business is
running. Analytical Dashboard goes beyond the functionality of
standard business intelligence tools by providing links to drive
extended analyses and campaign execution through seamless
integration with the Alterian Integrated Marketing
Platform.
Analytical Dashboard offers a host of
benefits, including that it:
- Requires no training to use
- Needs no installation or downloads on the
client computer
- Provides business users with access to
data in Alterian engine
- Constructs detailed reports and dashboards
quickly and easily
- Integrates directly with other Alterian
products
- Reduces the effort and cost in
distributing reports through other methods
“Today’s marketers face increased scrutiny
to drive measurable results to the company’s bottom line – without
having to wait for days for reports,” said David
Eldridge, Chief Executive Officer of Alterian.
“Analytical Dashboard helps marketers and company executives
quickly determine the value of their marketing efforts, even
without any formal training. This gets the right information to the
decision makers – so that they can see an accurate picture of where
their marketing dollars are going and drive better marketing going
forward.”
“Analytical Dashboard is a cost-effective
solution to provide marketers, regardless of their technological
expertise, with the right tools to make confident, well-informed
decisions virtually instantaneously,” said Trae Clevenger, vice
president of strategy and innovation at Targetbase. “With
Analytical Dashboard, marketers can avoid unnecessary hiccups and
bottlenecks and focus on what matters most.”
Alterian Analytical Dashboard is available
with immediate effect.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing
software platform combining database, online and operational
marketing applications on a shared data infrastructure. The
Alterian Integrated Marketing Platform makes it practical and cost
effective for marketers to use actionable insight to execute an
integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner
Network, please visit www.alterian.com.
For more information, contact:
Adrienne McGarr
Ruder Finn
312-329-3907
mcgarra@ruderfinn.com
Malti Shukla
Alterian
312-884-5226
malti.shukla@alterian.com