Immediacy's sales boosted following its acquisition by Mediasurface

London, UK – In June 2007, Immediacy was acquired by Mediasurface (UK, AIM: MSR), the fastest growing content management solution provider, to strengthen its position as a leading provider of web content management (WCM) software.

 

For Immediacy, the acquisition is a major opportunity to widen the market for its successful and widely used software. For Mediasurface, it provides the scope to broaden its product portfolio and strengthen its presence in the WCM market. Both organisations will benefit from shared marketing and technical expertise, making Mediasurface the clear leader for WCM throughout Europe.

 

Immediacy will retain its identity and continue to build the Immediacy brand. Existing Immediacy customers and partners can rely on continued support and development for all product lines, and will continue to work with the same trusted team. The Immediacy product roadmap remains unchanged, with some elements brought forward as a result of the acquisition.

 

Since the announcement, Immediacy has signed up a number of new customers including Cromwell Hospital, Farrell Heyworth, Forest Holidays, Kent Messenger, London Elects, Pareto Law, Platform and Success in Recovery.

 

 

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About Mediasurface

Mediasurface develops, markets and implements Web Content Management (WCM) software that helps businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities.

 

Its enterprise strength solution Morello has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for many of the world’s leading companies.

 

Immediacy is an intuitive website and intranet management solution for medium sized organizations and corporate departments that makes it easy for anyone to create and maintain high quality websites.

 

Pepperio is a one-stop-shop package for SME’s exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run a professionally designed website for a low fixed monthly fee.

 

Mediasurface operates through wholly owned subsidiaries and partners across Europe, the USA, India and the AsiaPacific region. www.mediasurface.com

 

About Immediacy

Immediacy provides its content management system (CMS) to a wide range of UK customers including the BBC, JPMorganChase, Avis, Principality Building Society, British Transport Police, The British Council, National Express, phones 4U, Equal Opportunities Commission, Amicus Trade Union, British Gypsum, ElanIT, MerseyCare NHS Trust and numerous local authorities.

 

CMS has been consistently developed and improved since its launch in 1997, and continues to uphold Immediacy’s core values: 

 

  • Simple - the software focuses on ease of use in order to deliver immediate productivity and encourage greater take-up by content owners and creators.
  • Powerful - the system provides industrial strength flexibility and scalability, together with the regular integration of new features and technologies.
  • Affordable - we maintain a transparent pricing policy that will always aim to deliver better value than competitive products.

 

The latest version includes the following features: 

 

  • Built-in accessibility checking
  • Robust and scalable .NET version
  • An XML based content storage system
  • A powerful WYSIWYG content editor
  • Drag and drop document importing
  • Comprehensive administrative control
  • Enhanced editing and server functionality via developer-written plugins.

 

For more information about Immediacy please visit www.immediacy.net or contact:

 

Matthew Goode

Chief Commercial Officer, Immediacy

Tel: +44 (0)1202 250 000

Fax:+44 (0)1202 250 001

Email: matthew.goode@immediacy.net

 

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the AIM.