Skoda Website Creates Happy Drivers With Immediacy

 

Immediacy, part of the Mediasurface group, Europe’s leading content management solution provider, announce the launch of the new website for Automotive car manufacturer Skoda.

 

6th March - Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) has announced the launch of newly designed website for Skoda. Fun and simple to navigate, www.skoda.co.uk incorporates unique and innovative features such as flipcharts and flash applications to give viewers even more information. The new website was built for ease of use and simplicity on Immediacy Web Content Management suite (WCMs) 6.0 and designed by digital communications agency, Reading Room.  

 

At the heart of Škoda’s marketing plans, the new website was designed to encourage users to “experience the happiness of Škoda on-line”, embodying the new branding ‘the manufacture of happy drivers’. Wanting to keep the website clean, fun and simple to use, Škoda needed a solution that would be easy to manage but also have the scalability to run an additional 130 network of UK retailer’s microsites.

 

Škoda chose Immediacy Web Content Management suite (WCMs) 6.0.  Selected for its plug and play technology and ease of use, Immediacy WCMs 6.0 enables non-technical staff including Škoda’s retailer car sales staff to edit and maintain content on their own web pages. Employing Immediacy WCMs 6.0 to integrate depth of functionality into the new website means visitors can benefit from new designed flash and XML technology to help them book test drives, order brochures and use online new car configurator.

 

The use of fun tools, such as a car conveyor belt on the home page, moves the new Škoda website away from the archetypal, masculine sleekness of other automotive brands. Instead www.skoda.co.uk aims to attract a younger audience through the creation of a ‘happy’ user experience which is reflected by the use of Immediacy Web Content Management suite (WCMs) 6.0 to deliver a site with a simple underlying structure, that serves up to date, accurate information and follows straight-forward navigation terms.

 

Sarah Chapman, Direct Marketing Manager, Škoda, said:

 

“We are absolutely delighted with our new website. Immediacy WCMs 6.0 was the right choice to run our website and UK retailer microsites and has done a fabulous job.”

 

Andy Peart, Chief Marketing Officer for Mediasurface

 

“Škoda has an amazing new, fun website that fully reflects their new branding. The project has been perfectly executed by Reading Room and is a success for everyone involved.”

 

Ends

 

 

About Škoda

Škoda Auto is part of VW Group, the largest car manufacturer in Europe.

 

The Volkswagen (VW) Group is also a global giant of the auto industry. VW annually provides customers with an average of more than 5 million cars – giving it a 12% share of the world car market. VW Group has two separate groups of brands – Audi and Volkswagen. The Volkswagen Group comprise the brands Volkswagen, Škoda, Bentley and Bugatti.

 

About Mediasurface

Mediasurface is a global provider of web content management solutions allowing businesses to easily manage their internet, intranet and extranet websites. Mediasurface solutions power sophisticated, content-driven websites ranging from Global 1000 companies to thousands of sites for medium and smaller businesses.  Familiar, easy-to-use interfaces deliver unrivaled content management and enterprise search capabilities.

 

  • Morello is an enterprise solution that has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for Global 1000 companies.

 

  • Immediacy is an intuitive website and intranet management solution for the connected enterprise that makes it easy for anyone to create and maintain high quality websites.

 

  • Pepperio is a one-stop-shop package for SMEs exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run professionally designed websites for a low fixed monthly fee.

 

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and Asia Pacific. www.mediasurface.com

 

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with AIM.