Return on Investment (ROI)
To capitalise on the business opportunities presented by the
Web, companies require Content Management Systems that manage and
deliver their Web presence with speed, accuracy and ease.
However, the decision to purchase is not driven solely by
features and capabilities. The satisfaction of business need is
paramount. Whatever level of investment is being considered, an
essential criteria for potential Content Management System
purchasers is that measurable ROI can be achieved within minimum
timescales.
Immediacy delivers measurable
ROI
through cost savings achieved by
the business benefits, listed below. In the past, the
ROI
delivered by web site
development was hard to measure, if it was achieved at all. The
ROI
delivered by a
Content Management System is both measurable and quickly
acquired.
- More efficient content creation and
updating
- Consistent corporate branding
- Streamlined, centralised site management
- Increased content value, which drives higher visitor
numbers to the site, improves 'stickiness' and raises customer
conversion rates
- The easy addition of new site features, which enhances
competitiveness
While Content Management Systems are clearly capable of
delivering important business benefits to organisations using less
flexible web site management technologies and methodologies, the
decision to purchase cannot be based simply on some notional value
of benefit, ROI
must be guaranteed and achieved within an acceptably short
time-scale
ROI
must also include
longer-term reductions in the cost of ownership.
While recognising that any Content Management System will
require initial investment - system costs, deployment and user
training, it must have sufficient longevity to realise savings in
the cost of ownership over time.
more information on CMS benefits
|