Search Engine Optimisation

Immediacy CMS Search Engine Optimisation: 1 day

Marketing Executives, Marketing Managers, Marketing Directors. Designers & Template Builders, Senior Editors.

An understanding of the web space and the importance of Search, and Search Engines in locating web based information.
This course is a beginner’s guide to SEO and is for anyone interested in increasing organic search results.

By the end of this course attendees will have:

Been introduced to SEO concepts
Seen demonstrations of tools that can show how your site is performing in comparison to your competitors
An understanding of the importance of identifying keywords and key phrases that can underpin a longtail SEO strategy
Identified keyword relevance and how to maximize them for SEO
See Whitehat versus Blackhat techniques – what you can do without being black-marked
Enhanced previous knowledge of creating content to increase Search Engine relevance
Learnt how to review your own website performance and be able to plan your own SEO strategy.

This course is a beginner’s guide to SEO and is for anyone interested in getting the most out of their public website.

To reserve a place on a training course please call Alterian (Poole) Training Services on:

+44 (0)1202 250000 or email training@immediacy.co.uk

(office hours are 08:30 - 17:30, Monday – Friday, excluding public holidays).

Alterian requires a company purchase order before we can confirm your place on the course.

Unless otherwise stated courses are 1 day in duration (approximately 10:00 – 16:00).